

Annual Report 2016
二零一六年年報
11
Management Discussion & Analysis
管理層討論及分析
Business Review
E-Commerce – GETS Review
Against the overall pessimistic view about Hong Kong external trade sector for
2016 as forecasted the year before due to a number of unfavorable external
factors, the overall GETS market which generally ties to Hong Kong’s trade
activities, has actually recorded a growth of 2.8% year-on-year. Set aside
the macro economic factors, indeed we have noticed that online purchases
as a growing trend changing the conventional trade model in recent years
has positively impacted the GETS market in terms of increased transaction
volume. Benefited from the expanded market, our GETS business volume also
increased by 1.1% and total GETS revenue at HK$166.6 million, was also up
1.1%, or HK$1.8 million more compared to the 2015 revenue at HK$164.8
million. On the other hand, with the success of our vigorous cost control, our
total costs dropped to HK$114.5 million, down HK$3.3 million compared to
2015. As a result, our GETS profit increased from HK$47.0 million in 2015 to
HK$52.1 million in 2016, up 10.9% or HK$5.1 million.
In terms of the competitive landscape in 2016, it was largely stable with no
major threat and much lessened price pressure. This was not unexpected as
the existing GETS service providers have already been combatting in the GETS
battle field at least for seven years. In the run up to the end of the current
GETS contract which will expire by 2018, it makes sense that we focus on our
respective clienteles. That said, we have not slacked off our work on ensuring
the quality, reliability and integrity of our services which our customers
consider value-for-money and choose from amongst others in the market. In
this regard, we are glad that, in 2016, our Call Centre which primarily services
our GETS customers, has for 5 consecutive years won the Gold Award and
for 2 consecutive years awarded the “Best-in-Class” title in the “Commerce
and Utilities” category in the Mystery Caller Assessment Award organized by
the Hong Kong Caller Association. Our service quality has always been a key
value which we offer to our customers; clearly differentiating our services from
others. Going forward, we expect the GETS competitive operating environment
to continue stable. Given our long established reputation and brand name in
the market, and barring any external factors drastically affecting the overall
GETS market, we expect to continue a steady GETS business in 2017.
業務回顧
電子商貿-
GETS
回顧
雖然去年外圍環境有多項不利因素,一般對二零一六年香
港外貿預測皆抱持消極態度,惟與香港貿易活動息息相關
之整體
GETS
市場卻逆向按年增長
2.8%
。撇除宏觀經濟因
素,事實上我們注意到近年網上購物蔚然成風,並改變了
傳統貿易模式,就交易量增加而言為
GETS
市場帶來正面影
響。受惠於市場增長,我們的
GETS
業務交易量亦因而增加
1.1%, GETS
收益總額達港幣
166,600,000
元,較二零一五年
收益港幣
164,800,000
元增加
1.1%
或港幣
1,800,000
元。另
一方面,由於我們有效加強成本控制,成本總額跌至港幣
114,500,000
元,較二零一五年減少港幣
3,300,000
元。因
此,
GETS
溢利由二零一五年港幣
47,000,000
元增加至二零
一六年港幣
52,100,000
元,增幅
10.9%
或港幣
5,100,000
元。
二零一六年
GETS
市場競爭環境大致穩定,並無重大威脅,
價格壓力亦大幅紓緩。由於現有
GETS
服務供應商已競爭至
少七年之久,故此情況屬意料之內。現有
GETS
合約將於二
零一八年屆滿,在此以前我們專注各自客戶群實屬明智之
舉。儘管如此,我們在確保我們的服務質素、可靠及誠信度
方面絕不會有絲毫鬆懈,使客戶認同我們的服務為物有所
值,並能從市場其他供應商中脫穎而出。就這方面上,我們
主要服務
GETS
客戶的客戶服務中心,於二零一六年香港客
戶中心協會舉辦的「香港客戶中心協會大獎」中連續第五年榮
獲「神秘客戶撥測大獎-金獎」及第二年勇奪「商務及公共事
業」組別最高殊榮,我們為此深感欣喜。為客戶提供優質服
務一直是我們的核心價值,亦彰顯我們服務質素為客戶一直
所擁戴使我們能傲視同儕。展望將來,我們預期
GETS
的競
爭環境將持續穩定。憑藉我們在市場上長久以來建立之聲譽
及品牌形象,在沒有任何外圍因素大幅度影響
GETS
整體市
場情況下,我們預期
GETS
業務於二零一七年將保持平穩。